Steve Macy was named Associate Athletic Director of Marketing and Promotions in July of 2007.
Macy's responsibilities as part of the senior management team of NM State athletics include the branding and marketing of the NM State athletic department, corporate sponsorship sales and management, coordination of AggieVision scheduling and production, management of the Aggie Radio Network, coordination of the licensing and merchandising program, management of ticket sales initiatives and operations, coordination of in-game entertainment and promotions, and oversight of athletic media relations.
Macy also serves as the Executive Director of NMSU Sports Enterprises, Inc., which is responsible for creating strategic corporate partnerships aimed at increasing financial resources and marketing of Aggie athletics. Last year, NMSU Sports Enterprises partnered with over 80 companies in the region.
Since arriving at NMSU, Macy has been instrumental in the development and scheduling of Aggie Vision, New Mexico State's video production team. Aggie Vision broadcasts regionally on local Comcast affiliates in New Mexico and in Time Warner Cable in El Paso along with telecasts on Fox Sports Net Arizona and Altitude Sports and Entertainment Network.
Prior to becoming an Aggie, Macy spent the majority of his professional career fulfilling various roles at the Western Athletic Conference (WAC). Most recently he was the Associate Commissioner of the WAC. His duties included marketing and promotions, corporate sponsorship sales and retention, the development and implementation of the WAC's Play Up marketing and promotions campaign, licensing, branding, corporate development, new technologies and special projects. He also managed all aspects of WAC.tv (the WAC's Internet-based content distribution system) and the conference's affairs as a part of the senior management team.
Macy also served various other roles during his tenure at the WAC including chief financial officer, tournament director of the conference's annual basketball tournament, media relations, and oversight of football and men's basketball officials and supervisors.
Macy started his career in the field of athletic administration in 1993 as an Intern/Assistant Marketing Director for the Mid-American Conference.
He earned a B.A. in political science from The University of Toledo in 1992, and received a master's in sport management from Georgia Southern University in 1994. He and his wife, Rebecca, have three children: Olivia, Drew, and Lauren.