Lindsay Lew was named Director of Strategic Sales and Communication for the athletic department in 2007 after completing three years as associate sports information director for integrated marketing communication.
She is responsible for ecommerce operations and revenue management for the CU athletic department, as well as email marketing and business analytics. This is her 15th year at Colorado.
Lew was an assistant SID at CU for five years, before leaving in August 2004 for a marketing position with Webroot Software. She was promoted from graduate assistant SID on August 6, 1999 to an assistant's position after working the previous year as the GA in the media relations office and one year as a student assistant. Lew was the women's soccer SID her first three years as an assistant SID, before switching to women's basketball and men's and women's indoor and outdoor track for the final four years of her first tour of duty.
She also served as media coordinator for two women's basketball sub-regionals and was the official statistician for the 1999 NCAA Women's Soccer College Cup in Palo Alto, Calif.
Lew is a 1997 graduate of Trinity University in San Antonio, Texas, where she received her bachelor's degree in Communication. She returned to her native state in the fall of 1997 to begin graduate studies in the CU journalism school's Integrated Marketing Communication program. She received her master's degree in December 1998.
She was a soccer standout at Trinity, a nationally-ranked Division III program, earning all-conference honors all four years, as well as NSCAA All-Region honors as a sophomore. Lew also played collegiate golf for two years, helping Trinity to the 1995 conference championship. She also worked in the school's SID office her senior year.
Born July 23 in Denver, Colo., the former Lindsay Anhold graduated from Green Mountain High School in 1993, where she lettered in soccer, basketball and softball. Her younger brother Eric is a Colorado grad, and her father Monty is a graduate of UC-Denver. She is married to Jason Lew and they have two sons, Jackson and Dylan.