Matt Reitnour is entering his 12th year as a member of the Canisius College Athletic Communications staff and 2012-13 will be his first as the College's assistant athletic director for communications. Having previously served as the director of athletic communications for five years, he is the primary media contact for the school’s men's basketball, softball and golf teams.
In addition to his duties as the primary media contact for three of the College's athletic programs, Reitnour serves as the athletic department's spokesperson, oversees the entire athletic communications staff and is in charge of content and the maintenance of GoGriffs.com, the school's official athletic department website. He was instrumental in the launch of the new-look GoGriffs.com in the summer of 2008 and oversaw the website's second redesign in the fall of 2011. Reitnour also serves as a producer for the department's radio and Internet broadcasts and also handles the hiring and scheduling for the department's gameday media relations and operations staff.
In the summer of 2009, Reitnour and his staff helped Canisius become the first school in the Metro Atlantic Athletic Conference to announce an environmentally-friendly and cost-saving measure to eliminate the printing of media guides by moving the process to a digital, on-line format. He has helped oversee the department's expansion into popular on-line social media ventures such as Facebook and Twitter, and he's also helped drive the department's work involving more on-line video and audio productions.
Reitnour started at Canisius as the graduate assistant in the athletic communications office before being promoted to full-time status in 2003. He worked as the media escort for Jim Boeheim at the 2003 NCAA Men’s Basketball East Regional in Albany, N.Y., for Bob Knight and Jim Calhoun at the 2004 NCAA Men’s Basketball Tournament First and Second rounds and Mike Krzyzewski and Todd Lickliter in 2007 in Buffalo, N.Y. He also worked on the official statistics crew at the 2003 Frozen Four in Buffalo and on the NCAA media relations staff for the men's basketball Syracuse Regional in 2005. When Canisius co-hosted the 2010 NCAA Division I Men's Basketball first and second rounds in the HSBC Arena, Reitnour served as the assistant media relations director and was responsbile for operations at the scorer's table and a volunteer crew that numbered close to 50 people.
The Zionsville, Pa., native came to Buffalo after earning his bachelor’s degree in communications from Wilkes University in Wilkes-Barre, Pa. While at Wilkes, he served as a student assistant in the school’s sports information office for four years. Reitnour was the sports director for the school’s radio station as a senior and did play-by-play and color analysis for the station’s coverage of the Wilkes baseball team for three years in addition to acting as director of the school’s weekly football highlight program. Prior to his senior year at Wilkes, Reitnour served as a media relations intern with the Wilkes-Barre/Scranton Penguins, the American Hockey League affiliate of the Pittsburgh Penguins. He also worked as a writer for The Citizen’s Voice, a daily newspaper in Wilkes-Barre where he covered high school and college football, basketball and wrestling.
Reitnour earned his master’s degree in sport administration from Canisius in May 2004. He is a member of College Sports Information Directors of America (CoSIDA) and the Eastern College Athletic Conference Sports Information Directors Association (ECAC-SIDA). He is currently a member of the CoSIDA University Division Management Advisory Committee and also serves on the ECAC-SIDA's Rookie Committee. Since the summer of 2006, Reitnour has served as a professor in the Master of Sport Administration program.
Reitnour was married on July 4, 2009, to the former Kelly Sieber. The couple resides in Kenmore, N.Y., with their daughters Grace and Alice.