Matt Reitnour is entering his 15th year as a member of the Canisius College Athletic Communications staff and 2015-16 will be his fourth as the College's assistant athletic director for communications. Having previously served as the director of athletic communications for five years, he is the primary media contact for the school’s men's basketball, softball and golf teams.
In addition to his duties as the primary media contact for three of the College's athletic programs, Reitnour serves as the athletic department's spokesperson, oversees the entire athletic communications staff and is in charge of content and the maintenance of GoGriffs.com, the school's official athletic department website. He was instrumental in the launch of the new-look GoGriffs.com in the summer of 2008 and oversaw the website's third redesign in the fall of 2015. Reitnour also oversees the athletic department's digital media department, which expanded to feature school-produced broadcasts on ESPN3. In the summer of 2015, he helped foster the partnership between Canisius and ESPN, where Canisius students help produce live sporting events that are aired live on ESPN3 and the WatchESPN APP. To accomplish this partnership, Reitnour assisted with the creation of the Golden Griffin Broadcast Control Room and Studio in Science Hall. In addition to overseeing all TV production efforts on campus, Reitnour also serves as the executive producer for all of the school's audio broadcasts and he is responsible to hire and schedule all of the game day media relations and game operations staff members.
In the summer of 2009, Reitnour and his staff helped Canisius become the first school in the Metro Atlantic Athletic Conference to announce an environmentally-friendly and cost-saving measure to eliminate the printing of media guides by moving the process to a digital, on-line format. He has helped oversee the department's expansion into popular on-line social media ventures such as Facebook, Twitter and Instagram and he's also helped drive the department's work involving more on-line video and audio productions with the creation of the Golden Griffin Broadcast Network.
Reitnour started at Canisius as the graduate assistant in the athletic communications office before being promoted to full-time status in 2003. He has worked five NCAA Division I Men's Basketball Tournaments as a volunteer and he has held the role of assistant media relations director for the event in 2010 and 2014 when Buffalo hosted the second and third rounds of the NCAA Tournament in First Niagara Center. In that role, he oversaw all in-game media relations duties and official scorer's table responsibilities, while coordinating a volunteer staff of close to 50 people. He has worked two NCAA Division I Men's Basketball Regionals (2003 in Albany, N.Y., and 2005 in Syracuse) and he was a member of the official stats crew when Canisius co-hosted the 2003 Frozen Four in Buffalo. In the last two years, Reitnour has helped bring back publicity efforts to the Big 4 basketball series - an annual rivalry event between the four Division I men's basketball programs in the Buffalo area. The 2014-15 event in First Niagara Center will mark the first time in nearly 16 years where all four Division I teams will play a traditional basketball doubleheader in Buffalo's downtown arena.
The Zionsville, Pa., native came to Buffalo after earning his bachelor’s degree in communications from Wilkes University in Wilkes-Barre, Pa. While at Wilkes, he served as a student assistant in the school’s sports information office for four years. Reitnour was the sports director for the school’s radio station as a senior and did play-by-play and color analysis for the station’s coverage of the Wilkes baseball team for three years in addition to acting as director of the school’s weekly football highlight program. Prior to his senior year at Wilkes, Reitnour served as a media relations intern with the Wilkes-Barre/Scranton Penguins, the American Hockey League affiliate of the Pittsburgh Penguins. He also worked as a writer for The Citizen’s Voice, a daily newspaper in Wilkes-Barre where he covered high school and college football, basketball and wrestling.
Reitnour earned his master’s degree in sport administration from Canisius in May 2004. He is a member of College Sports Information Directors of America (CoSIDA), the Eastern College Athletic Conference Sports Information Directors Association (ECAC-SIDA) and the United States Basketball Writers' Association. He is currently a member of the CoSIDA University Division Management Advisory Committee and also served on the ECAC-SIDA's Rookie Committee. From 2006-13, Reitnour served as a professor in the Master of Sport Administration program.
Reitnour was married on July 4, 2009, to the former Kelly Sieber. The couple resides in Lancaster, N.Y., with their daughters Grace and Alice.